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IT Solutions For Schools
As you know, all the interactions you have with families add up while they’re weighing many school options. But does it ever seem like you’re understaffed and it’s curtailing your ability to get in more face time? Fortunately, there is an easier way to manage all your admissions responsibilities that frees up your schedule so you can spend more time getting to know your prospects. A CRM can help you more effectively manage every relationship and even enhance the connections you’re building with prospective families without sacrificing any of the relationship-building required in admissions.
What is CRM?
A CRM or Client Relationship Management is the system and strategy for managing your relationship with current and potential students.Using CRM software in your admissions office will help you get a clearer view of all the communication occurring between your team and prospective families. Your CRM can also give you more opportunities to:
Personalize touchpoints to cater to each prospect’s needs and drive your inquiry to enrollment figures.
Streamline the way you share stories and details. Prospects need to see themselves in the longterm story of your school.
Automate reminders to provide an easy-to-follow path during the application process.
To add to this, here are some additional benefits schools take advantage of by using CRM software.
Get both a high level and a more specific view of bottlenecks within the enrollment stages. From the conversations you have with prospective families by email and phone, you can record their aspirations and objections into your CRM. Then hone your school’s messaging to drive enrollment and retention in a way that directly reflects their needs and concerns.
Anyone with your school can add and view notes related to specific prospects whether it is regarding campus visits or phone conversations. Based on these notes you can provide more specific communication and follow-up to keep new families engaged and excited to complete the admissions process.
Highly Customized Messaging
CRM systems can analyze each candidate’s profile and suggest appropriate individualized follow-ups based on their unique needs so you can communicate faster and smarter with your prospects.
The latest report from the National Association of Independent Schools shows schools generating roughly five inquiries for every newly enrolled student. Through SchoolAdmin, you can use an online inquiry form to direct families to take action, such as sign up for an upcoming school event, request financial aid information, or select what academic and athletic programs they are most interested in learning more about. Each of the actions taken by a parent within an inquiry form can help you tailor your communication in your outreach.
Schools that made the switch to SchoolAdmin show on average an 18% increase in inquiries and a 13% increase in the number of applicants in their first year of adopting our CRM.
Read on below to learn more about how you can schedule touchpoints in a CRM to help you create more targeted messaging.